Integrated Enterprise Communication: Take 5 Strategy is responsible for generating recommendations to companies about corporate communication using the current convergence and integration between the online and offline communication channels. Great part of the job is about planning and creation of solutions and tools to add more intelligence in corporate communication, improving and integrating the communication processes already existent for the different audiences.
Online Interactivity (Sense and Respond): Currently the most successful companies are changing their standard strategies of “make-and-sell” and adopting a “sense-and-respond” strategy. And this is only possible through the online solutions that include interaction and collaboration with a real time management.
Market Renewal Strategy: It doesn’t matter which market segment, all companies need new ways of corporate communication to make the transition from products-and-services portfolio management to a new strategy of customers-and-markets portfolio management.
Extensive Communication: Take 5 Strategy applies a comprehensive approach that some authors (Philip Kotler and others in “Marketing Moves”) call “holistic marketing communication” – a dynamic concept created from the current connectivity and interactivity between companies only possible due to their internal and external communication using online solutions.