The division between work and personal life is increasingly blurred. There is room for discussion regarding the healthy aspect of this approach, when thinking, for example, about the use of messaging applications that do not disconnect professionals from corporate tasks. However, there are other factors that can be assimilated in a very positive way. One of them is video.
Observing the forms of interaction on social networks, it is clear that video stands out as a very important vehicle when consuming information. Therefore, corporate education has used this resource to motivate employees and disseminate T&D practices. All at low cost, as it can be reproduced countless times and for a period determined by the Human Resources team.
Furthermore, there are even more specific reasons to invest in this tool. Discover:
Versatility
To begin with, the employee – in accordance with the content access strategy – can view the video at a time defined by himself. It is also not necessary to view all the content at once, as it is possible to pause and view it again to retain the content and clarify doubts, taking into account each person's learning time.
Economy
The cost of creating and executing videos is lower than investments for in-person training, which are based on the number of repetitions necessary to disseminate the content to all employees.
Increases performance rates
Using video, with the possibility of creating creative scripts, valuing strategies to capture the viewer's attention, generates more attraction and, therefore, more learning. The result is the appropriation of content into professional routine.
However, have you ever thought about the main video formats available for working on people development? We selected the best practices so you can start thinking about how to apply this type of training to your corporation's employees.
Web series
This is a very recent feature, used by different segments of the market. When we move this idea to the corporate field, we need to keep the focus on involvement.
A web series is made up of several short chapters that tell a specific narrative. The objective is to make the viewer interested in knowing what will be presented. Therefore, it is necessary to create a script that covers the subject to be disseminated within the company, but without allowing disinterest to affect employees.
Another benefit: when delivered in pills, the time dedicated to training will not impact department performance.
Interactive video
Even more modern, this format allows the employee to take a leading role. It is an experience that generates knowledge based on choice and result. During the training presentation, the employee goes through some moments when a decision needs to be made. Choosing, for example, what is the best way to resolve a certain conflict and, based on the selected path, the narrative continues regardless of the discarded option.
In this model, important qualities are developed: decision-making, practical experience and interaction.
animated videos
It's a great option for portraying processes that would only fit into this language as abstract concepts. Explanations that require detail can also use animation, such as graphs and flowcharts.
statements
An alternative to disseminate training on new systems to be used in the company. A much more affordable way of sharing such information, to the detriment, for example, of the option of paying for excess hours from the new platform supplier to train all employees involved.
Interviews
Depending on the need, presenting more than one point of view is important to complement learning and broaden the employee's horizon. The interview fits exactly this context.
Conclusion
Using video is an accessible strategy with powerful results to optimize employee performance and engage them. There are several formats available and, by testing them, you can discover which one offers the best results in your organization. It may be that the discovery indicates that there are formats that perform better in certain departments. Therefore, video-based corporate education is a way of producing content in a customized format, at a low cost compared to other training options.
Do you need a partner to start developing videos for employees? Please contact Take 5!
