Nowadays, Well-produced videos have become a powerful tool for companies of all sizes and sectors. They are the ones who have the greatest potential to make the message that needs to be transmitted reach the consumer and, most importantly, be well received by them.
For that very reason, Choosing the company that will produce your video is extremely important. After all, there is no point in having an effective tool if it cannot be used for the purposes for which it is intended, which could be to explain a product or service, promote something new, show tutorials, create a company profile, an institutional presentation, training, producing commercials, internal communications and content marketing.
So, we decided to show you, frame by frame, how to explore the opportunities that a video can bring to gerar the best results for your company's business. Sit tight and follow along!
The importance of choosing a video production company
Everyone knows that saying: “a picture is worth a thousand words”. Now think about the power of images combined with inspiring, accurate, thought-provoking words, and you will know why it is so important to evaluate carefully when choosing the production company that will develop your material.
Currently, videos are more than a trend in the corporate world. They are a fast and effective means of communication and marketing. But There's no point in producing a video any and share it on social media if there is no return on investment.
When choosing a video production company, also remember that the number of people connected via the internet nowadays can make your company's video go viral on social media. For better or for worse, think quality first.
What precautions should I take when choosing a video production company?
Ready to marathon the series of precautions you must take to choose the ideal video production company to partner with your company in this endeavor? So let's go!
1 - The video production company needs to be specialized in what it offers
You certainly know everything about your business, but producing videos isn't one of them, right? Therefore, it is essential to hire a production company that listens carefully to what your company needs and offers all the consultancy to resolve with you the length and style, tone and format of your video.
In this case, forget about the production companies who are not ready to do anything more than show you a price list and leave all other decisions to you. Or those who spend a budget without being interested in the details of the project.
The script is another very important point for which the video producer must be responsible, since they are the experts, not you. It works like a house project: the person who gives final approval to the project is the client, in this case, you, but the engineers are the ones who carry out the project, that is, the production company's professionals.
If there is no consensus on this point, don't think twice: dismiss the “producer”, who should be nothing more than a “video maker”.
Finally, pay attention to a subjective analysis, but no less essential: a good production company must know how to cultivate an excellent relationship with the client.
2 - Evaluate the video production company’s portfolio
To analyze the producer's capabilities, visit its online portfolio and search for cases developed for other clients.
From this, evaluate: the quality of what was produced; if the customer portfolio is made up of major brands; if the videos produced are in different formats and languages; the degree of creativity and innovation of productions and so on. If there is at least one video similar to what your company wants to produce, even better to have a base.
3 - Find out about the solidity of the video production company
After seeing the portfolio and knowing who the production company's clients are, it's time to evaluate its solidity, experience and reliability. To do this, if possible, seek the opinion of those who have already used your services. In addition, list everything possible: the website, the presentation of the portfolio, the transparency and clarity of the proposal, the technology it offers, the place where it is based, the professionals who are part of the team, the equipment and other requirements. .
Of course, none of this can guarantee you that you will have on-time delivery and an excellent result, but it is a step towards not getting into a leaky boat.
4 - Ask for more than one proposal and compare them before deciding
After the “sieve” phase has passed, that is, you have already discarded the producers that did not impress you, compare the proposals of those that are still vying for the position of best producer for your company.
The differences that may exist usually happen for two reasons: either the producers have different working methods or the services are similar, but the quality levels are not.
In the first case, there may have been some noise in the communication: one understood that the video would be produced for social media, while the other thought it was sales material. A good briefing is very important, a widely used term that means your request, the way you explained what you needed and can be a good subject for our next post.
At this time, the best strategy is to open the game: show each person the competitor's proposal. Be direct and ask for a review of what was requested. and ask what they think. If there has indeed been a misunderstanding, ask the producer who made the mistake for a new quote.
To evaluate the quality of both, let's use the house analogy again. You are between two options that are structurally the same, so what will weigh on your decision are the location, the finishes, the size, the distribution of the rooms and so on. It's the same thing with producers.
Evaluate the resources of each and Don't decide just by comparing prices. Saving money at this time can turn into a bad deal if the quality of delivery is poor..
5 - Ask for the production schedule
Having the work schedule in hand is essential to: assess the producer’s degree of professionalism and organization; know whether delivering the video within the agreed deadline is viable; and last but not least, monitor the progress of the project. Remember: if you have questions, don't think twice: But ask!
6 – Consider relationship satisfaction
Producing a video is usually time-consuming and you don't want to run the risk of having to interact with people you don't like, right? So yes, know in advance who this person(s) is (or are) with whom you should be in contact to make sure there is a good interaction between you.
So, did you see what you needed to know here? Now, it’s time to take everything into consideration to be ready to hire the production company that will make exactly the video you expect for your company.
But if you still have doubts, no need to worry. Experts from Take5 can help your company have the best performance in the world of videos. After all, after all, you don't want your video to be just one among thousands of others for those who browse the internet, right?
