Video classes are an excellent pedagogical tool – they combine content with form and deliver extremely positive applications, whether in face-to-face, blended or e-learning training. This model is a great ally in the learning process, as it combines the sensory stimulus necessary for retention in a single channel, allows the didactic presentation of content and guarantees ease of access: students can learn at any time, accessing the content from any device .
Another important aspect is the low investment required to produce the content. Generally taught by a professional from the company itself who has mastered the subject, video classes have a much lower production cost compared to a video recorded by a professional presenter, which naturally requires, in addition to the technical production itself, a great deal of involvement from the producer in creating the script.
Ultimately, there are several reasons why video classes are one of the best formats to promote distance learning, but it is necessary to take some technical care to obtain the expected results – the challenge is to find the correct way to guide learning, exploring all the potential of videos, without letting technical noise get in the way of your message.
Let's check out some tips to start creating your training videos?
Know your target audience
Listening to the opinions and knowing the expectations of your students is essential for defining the platform, content and type of language that will be used – maintain a close relationship with the training target audience and always be available to listen to criticisms and suggestions.
Establish a detailed itinerary
There are many questions that need to be answered to ensure that the material meets the training objectives, which is why the recording script must follow the training purposes – after all, what task (activity?) will be explained or demonstrated? What is the best way to approach this task? How long does the class last? Will the recording be scripted or open-ended? Can the content be replayed or will it be viewed only once?
Observe the characteristics of the platform
Video classes are dynamic – this feature can be a positive or negative differentiator, depending on what the training team does with it. Don't be boring, but also don't offer so many interactions that the audience feels lost within the content and confuses the information. The ideal length of a video lesson is around 5 to 7 minutes, depending on the content, the form of presentation and the access platform that has been defined. If your content is longer, divide it into small units that stay within that time and create secondary retention activities between them, like a quiz, for example.
Establish your difference
You’ve already studied your target audience and know the platform well – it’s time to define how your training will be recognized. Ideally, the material developed should be produced following a presentation and editing standard and also the same teaching methodology, thus making learning more organic and establishing a closer relationship with your students, with greater familiarity. Communicate with less formality and more proximity. In other words, be yourself… The same person your class already knows. By creating this unique and personal identification, new levels of engagement can be achieved.
Follow the trendsences of behavior
Video content has a unique feature that is extremely relevant to current times: it can be accessed on demand and can also be shared quickly. The possibilities are endless and creating creative, attractive content that clearly and unambiguously communicates your content is absolutely necessary! Some new format trends for teaching traditional classes with an exhibition and blackboard, such as the “light-board”, can be great allies in this engagement. Being compatible with the mobile “way of life” guarantees greater retention and engagement.
Invest in quality
Image and sound quality, in addition to well-produced scenes, with the correct ambience and lighting, are essential for the content to be attractive. Simplicity is your greatest ally when recording and even the visual elements and editing effects must be measured. Remember: your class must transmit content and encourage learning in a professional manner, conveying competence and credibility from the first take.
