The online experience is always compelling. In the era of digital communication, where more and more people prefer to watch a video than read an article, video learning or instructional videos have become a requirement for people development and there are countless resources for publishing content to be accessed remotely .
Corporate education is part of the company's strategy and the use of video classes, in addition to being the fastest and easiest way both to disseminate the company's conduct and values and to train on a new product, can bring increased productivity by helping to achieve goals.
Investing in videos in the training environment increases the satisfaction of employees, partners and collaborators, reducing turnover rates. It is also a way of optimizing resources compared to face-to-face training, where there are usually printed materials and the need to travel, especially when there are team members spread across several regions.
Critical points for developing videos for corporate training
Project: write in a few lines what the course consists of and the profile of the audience (age, interests, expectations, limitations, level of prior knowledge, etc.). Define who will be the producers, instructors and who will edit the video.
Target Audience: Who is the course for? The tip is to create a persona, that is, define the audience through a character with name, age, personality and habits. Describe him in detail and think about how to develop the course for him. This will help with the language to be adopted.
Objectives: discuss the training needs and define learning goals (what you want to achieve with the course). Remember that information must be transmitted in a simple and understandable way and that the result must be measured with assessments for students.
Format: video classes with an instructor, with a presenter, animations or interactive videos? Evaluate the choice of the best format, but also consider combining some specific aspects of each option to obtain the best results for your training.
road map: the script is essential for creating and structuring the content of your video classes. He is the guide who will organize your strategies and indicate the rhythm of your classes, in addition to leading you. video production, organizing the lines, inserting subtitles and camera movements (if any). The itinerary also defines the time for each module of the course.
Narrative (storytelling): It’s about teaching in a fluid and, why not, playful way. Every good story has its own characters, drama and outcome - this structure helps with engagement because we tend to connect with stories. If possible, share case studies and real stories.
Modules: determine how many parts the course will take. This is important so that the student can go back and forth to specific excerpts and review parts that deserve reinforcement or a more complete review for perfect understanding.
Leading: Choose which platform will be used to distribute the video. Prioritize a distribution that suits any equipment, especially in mobile technology as access to content must be facilitated.
Ressources: the trainee’s involvement will ensure good communication and understanding of the message. Therefore, in addition to human presence (instructor), consider the use of graphic resources such as icons, photos and infographics. In this case, check the financial resources available for editing.
It's good to remember that when recording, some instructors, managers or specialists need a script, others just need a brief sketch next to the camera. There is also the teleprompter feature, an interesting tool to ensure that the text becomes more fluid and natural speech during recording - but be aware, as this feature also requires training from the presenter so that the interpretation of the text does not sound false.
Subtitles: Several videos on YouTube appear without audio, using only text on the screen. Video is more powerful with audio, but it may be interesting to add subtitles for those who want to watch without sound in collective environments.
Size: The tip is to make short videos because they are less tiring and more efficient. If you have a lot to say, separate your material into 5-10 minute chapters and then combine them into modules.
Date and place: It is important to define a space where the video will be recorded and a deadline for completion. The company office is an option, but it is subject to sound interference from the environment. Outdoors can be a good change, but in any choice ensure uniform light throughout the course.
measurement of results: assessment of the student through a face-to-face or online interview, technical tests or suggesting the completion of a project based on the course.
Basic structure of a video lesson
Start the video by introducing the expert and then tell students what they will learn. Then show the instructions. Finally, through a summary, tell students what they just learned.
In a basic structure there is an introduction with a welcome, the theory (pedagogical model of how learning will take place) and the guarantee of practices, that is, an option for students to implement their knowledge in the company.
To complete: main differences between learning x training
O learning consists of equipping a person with knowledge so that they can develop and create ways to creatively face current and future problems. Learning occurs through the absorption of information. The goal is to provide tools that, throughout your life, can improve your problem-solving skills.
O training focuses on developing new skills such as carrying out day-to-day operations, knowing how your department works or how to operate work tools to carry out your responsibilities.
Through training, employees are taught how things are done so that they can carry out a process on their own.
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