Have you heard about video marketing planning? Nowadays, large, complex texts without any visual break may not be the best format for your content to attract the public's attention. In terms of video and marketing, the future is here.
This is because the ways of consuming digital content and the advertising desired by viewers have changed and need to be dynamic, faster and more playful. As a result, advertising and marketing materials in video formats have grown exponentially.
In recent years, videos developed focused on sales conversion have attracted a lot of attention and achieved an importance that even skeptics did not expect.
For example, research indicates that 83% of companies support this digital transformation and realize that video marketing has a greater return on investment than other marketing activities.
What is video marketing?
The development of marketing through audiovisual content is currently an important strategy based on the application of video content that aims to attract attention and turn the viewer into a consumer, in addition to gaining customer loyalty for a given company.
There are many applications: video can be used as a showcase for your company, in addition to explaining products and presenting your niche, as well as engaging through emotion, identity and culture.
How to incorporate videos into corporate marketing actions?
First of all, you need to determine the reasons for developing videos, your objectives and what you want to achieve with video marketing.
With these insights in mind, you need to find a partner who produces quality videos, who is focused on converting the viewer into potential customers for your business and reaching them through exciting, well-crafted materials with purpose and value, such as Take 5 Films.
7 reasons for you to start using videos in your company
We have separated some of the main advantages of applying your company's marketing through audiovisual production. Just check:
1 . Improve engagement on social media
Social media also encourages video marketing content, through customer attraction metrics, such as likes and shares of social content, essential points for building digital engagement.
When well applied, this engagement will ultimately increase the number of people interested in your sales channel, which directly reflects on sales.
two . Make your content easier to understand
When many people search on search engines like Google, they prefer to immediately click on video content to learn faster.
This means that when your company provides viewers with easy-to-understand content, plus benefits and details, you can effectively help them decide whether to buy.
3 . Improve search engine rankings
This strategy is a powerful way to retain customers, when the parameter analyzed is the time your consumer spends consuming your content. This happens because, when accessing your website and searching for information, they will be involved in the elaborate audiovisual development.
More time spent consuming your content determines for search engines that that content is relevant, signals quality and, thus, your company is better ranked on channels like Google.
4 . Cross-platform ease of use
with the big tree of mobile devices, the content produced must be easily adaptable to different formats, sizes, spaces and configurations. Therefore, videos for mobile devices, such as cell phones and tablets, go hand in hand.
Use this versatility to your advantage to find your target audience anywhere.
5 . Increased possibilities of converting into sales
The main focus of marketing is, after all, selling. Some usability and effectiveness research on the internet has shown that clicks on video marketing campaigns are always higher than clicks on other digital ad formats.
Furthermore, research carried out by Webtrends on sales conversion shows that almost 2/3 of the video marketing target audience returns to the shopping cart and completes the process.
On different platforms and within social networks, such as those linked to native YouTube videos, this rate is even higher, demonstrating the large percentage of acceptance and sales conversion of the format for current marketing.
6 . Work mental triggers in the target audience
One of the most powerful tools in digital marketing are mental triggers, because they work with the customer's empathy.
By linking mental triggers to video marketing strategies, everything becomes simpler, because people are more inclined to believe when another person or another situation proves a product or service. It is the strength of authority.
7 . Present well-designed, high-quality material
One of the best reasons for the development and explosion of video content in digital marketing is the professionalization of the business. It is the delivery of quality content, completely worked on by different hands with a single purpose: to promote and grow your business.
Therefore, if you are looking for content that will be valued by your consumer, who will recognize your work using the most modern digital marketing techniques, prioritize video content and stand out with producers like Take 5 Content, which make a difference.
Bonus Tips
Want more reasons to incorporate new videos as soon as possible into your business's digital advertising strategy? We have separated two more bonus tips to leave no doubt that this is the time to invest in video marketing.
Great content for a hurried generation
The new generation of young people and adults ultra-connected to digital platforms has created the need to develop materials that are increasingly shorter, more objective and straight to the point. The world today is one of people in a hurry and your marketing needs to be aligned with them.
Therefore, producing video advertising content is one of the best and most effective digital marketing strategies so that the general public can find and consume your business.
A Marketing video teaches everything, in a fun way. Everything!
Video marketing is the most playful and innovative way to present, launch or guide your target audience about a new product or service from your business.
With it, you can create step-by-step instructions, animations, voice-overs, exciting teachings that involve storytelling strategies and much more, in a visual and practical way, bringing your dreams to life. To improve, currently the public prefers to consume much more educational materials and even advertising videos.
Conclusion
Do you want to know how to put video marketing actions into practice with quality partners for your company? A Take 5 Filmes is the complete solution for producing various videos for your business.
Talk to one of our experts right now!
