Whether as a form of entertainment or as a tool for learning and updating knowledge, theVideos have secured an increasingly prominent place as a means of communication to reach the most diverse types of audiences.
Consequently, companies have also invested in solutions to ensure that their audiovisual content becomes more attractive, innovative and interesting amidst so many possibilities available on the market.
As a result of this dynamic, video production in the corporate environment has reached high levels of professionalism. Regardless of the objective, whether institutional, presentation of new products, training, the important thing is to achieve maximum quality, from script to post-production.
if you still did not adhere to this trend for its business, that article will bring the main advantages and some good reasons to bet on a strategy of videos as soon as possible. Check it out and find out more!
The growth of videos in the corporate environment
At first glance, we can say that the increase in the popularity of videos is primarily linked to a few factors:
- The use of artificial intelligence (AI) to develop increasingly interactive systems;
- Increased internet speed and evolution of higher quality audio and video playback applications;
- Consumption of content on different devices (computers, smartphones, tablets, among others).
When evaluating this scenario more carefully, however, it is possible to see that companies saw good opportunities by adhering to this trend. More than a technological add-on, videos can be seen not only as a way to boost communication from an advertising point of view, but also as an efficient tool to get closer to your employees and engage them in training and qualification actions.
According to a report from Cisco, one of the world leaders in the information technology (IT) segment, by 2019, online videos would be responsible for 80% of global internet traffic. And the research Audiovisual and Integrated Experience Association (AVIXA) pointed out that more than 229 billion dollars would be invested in the audiovisual industry in 2023.
These data only demonstrate the great potential of the video market around the world. And, in the following topics, we will bring other arguments that will convince you even more about the advantages of these resources!
Why invest in this method?
In addition to the growth of videos as a means of disseminating different types of information, it is interesting to note the wide range of possibilities that this tool can bring.
In a single material, it is possible to use audio, images, texts, animations, graphics and other resources that make the message much more dynamic, thought-provoking and easy to understand, regardless of its complexity.
This plurality of content formats means that the video can be developed according to the company's most specific needs, adapting to different situations and connecting genuinely and immediately with the audience.
What benefits can videos bring to your business?
Videos can serve as a mechanism for capturing and retaining customers and partners, or contributing to employee engagement in training and qualification initiatives.
However, regardless of the objective, audiovisual productions can bring a series of advantages to your internal and external communication strategy, as you will see below!
1 – Improves your company’s image in the market
In the digital age, the main keywords are: relationship and proximity. And, to make this impression, the secret is to invest in forms of communication that are more interactive and humanized, objectives that videos fulfill with excellence!
2 - Increases engagement with teams, customers and partners
High quality image capture, combined with a good soundtrack and the strategic use of storytelling they can transform any video into a true immersive experience that will delight the audience, motivating engagement and involvement with the message the company wants to convey.
3 - Highlights the company at different levels
In addition to contributing to establishing a voice of authority for the company, professionalism in video production also demonstrates that the organization is up to date with technological trends, is aware of market changes in general and knows how to adapt to them to talk to the its audience, generating an excellent competitive advantage.
5 reasons why videos increasingly require more professionalism
If you've made it this far, you've certainly already understood that videos are here to stay and have great potential to boost your marketing strategy.
So, to finish, let's make a list of 5 items that will show the importance of investing in professionalism when producing videos in the corporate environment. Follow along!
1 – Why your competition is already professional
We cannot say that all companies already have a massive presence on the internet nowadays. But we can say that those who have already understood the potential of this media are always updating their ways of communicating with the public.
This means that, probably, your competitors who arrived first in the online world have already improved their language and have already sought support from professionals to invest in quality content.
2 - Why maximum quality guarantees maximum engagement
Since we ended the previous topic talking about quality, let's reinforce this aspect a little more in this item and how it can bring your company closer to your audience.
After all, a well-structured script, good audio and video production and well-thought-out editing can greatly highlight content, making it more interesting and, consequently, more relevant to your audience, increasing engagement.
3 - Why your content deserves to be highlighted
With so much content already available on the internet and so many possibilities for acquiring information, how can you make a presence in the mind of your audience?
The answer is simple: betting on professional video production! Even if your objective is just to disseminate everyday information to your employees, quality material will facilitate the absorption of the message and guarantee a positive experience.
4 - Why professionalism generates authority
Being an authoritative voice in their segments is the main objective of many companies, and a high-quality video can be an excellent tool to successfully achieve this goal!
Suffice it to say that, for the public, the care you take with the way you produce and transmit your content is equivalent to the importance you give to your business.
5 - Why your investment needs to pay off in the long term
The production of a high-quality video, whether institutional or promotional, is in fact not the cheapest investment. But, certainly, the professionalism with which it will be produced will make all the difference!
In this aspect, relying on a specialized company that can understand the soul of your business and align it with your audience's expectations will bring a very satisfactory result, ensuring that your message has a positive and lasting impact.
Is putting this plan into practice part of your goals? So you can count on the Take 5 to turn into reality your video project in the corporate environment!
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