For many companies, the use of videos in e-learning is already a reality and brings many benefits to corporate education projects, bringing a series of possibilities that help to further enrich employee training.
In this content, we will present the full potential of video content, the advantages they can bring to your distance learning strategy, as well as ending with 7 incredible tips.
Continue reading and find out more!
Discover the potential of videos in e-learning
Whether during study time or during leisure time, videos are the favorites of new generations — especially those who have already grown up in contact with YouTube and social networks. And it's no wonder, since this media format is much more dynamic and can transmit information in a simplified and objective way.
Furthermore, as technology advances, resources also evolve, becoming more interactive and making audiovisual content increasingly attractive to different audience profiles.
The secret is to know the profile of your teams to choose the best tools and adopt the most appropriate language in each case so that your message is successfully transmitted.
Check out good reasons to use videos in corporate training!
The EAD modality was already being used in the training processes of several companies. But, especially after the start of the Covid-19 pandemic in 2020, it became, for many, the main format for transmitting and learning new content.
In this scenario, videos gained even greater prominence for ensuring real-time interaction during meetings and conferences, and for the various benefits that we will list in this topic.
1 - Flexibility to access content
As they are available on a single and specific platform, the videos can be accessed entirely online. This way, users can watch them according to their availability, wherever they are, and on any device connected to the internet.
This flexibility is also interesting for companies that have branches, eliminating travel expenses for participants, renting space and equipment, as well as worrying about time zones, as each person can access the material at a time that is most convenient.
2 - Better retention and learning rates
The possibility of mixing different resources, such as texts, audios and images, makes videos more dynamic and facilitates the understanding of certain contents that, if transmitted only theoretically, would be much more complex.
Furthermore, users can watch content more than once and review certain sections, which helps to clarify doubts and reinforce new learning.
3 - Greater participant engagement
During live video classes, lectures and webinars, users can ask questions and make comments in real time. This facility brings more dynamism and interactivity to the process, contributing to the engagement of participants.
By accessing videos already recorded and made available on the virtual platform, employees can still exchange relevant information and ask questions through chats and forums.
4 - Personalization and standardization of educational materials
Videos also have the excellent advantage of being able to be adapted according to the more specific needs of each company. This viability, combined with creativity and diversity of formats, results in rich, personalized material that speaks directly to teams.
And with a single video, available on a single platform, it is possible to guarantee that everyone will have access to the same content, ensuring the standardization of the message and avoiding possible communication failures.
5 - More effective results analysis
The EAD platform facilitates the evaluation of online training results by providing tools that help measure relevant issues such as the rate of access to videos and interactions within the virtual environment.
With these numbers in hand, it is possible to carry out in-depth analyses, generate more complete reports and identify, more efficiently, the positive points and the need for improvements in training processes.
Keep an eye on these 7 changes that will make a difference to your videos
To further improve your corporate education strategy, we will list 7 changes that will further optimize your audiovisual materials!
1 - Develop segmented content
If each company department has different responsibilities, activities and goals, the same video will not be able to serve all employees, right?
Therefore, a good alternative is to think about different content and with a language that speaks directly to the profile of the audience you want to reach.
2 - Bet on graphic resources
As we pointed out previously, videos can rely on different resources and audiovisual solutions to attract your audience's attention and generate a more genuine interaction.
Depending on the material, you can use different tools, such as:
- Static images, illustrations or animations;
- Charts and infographics;
- Voice-overs and soundtrack.
3 - Invest in storytelling techniques
Since the dawn of humanity, the art of storytelling has always been used as a way of transmitting important knowledge from generation to generation. And, when applied to the teaching-learning process, it has a great chance of involving the public, facilitating the understanding and memorization of more complex content.
The secret is to build a narrative that is interesting, develop a character that your employees can identify with and build a script that is coherent with the teams' reality and presents viable solutions to their questions.
4 - Pay special attention to the length of the videos
Videos that are too short run the risk of not going as deep into the content as necessary. On the other hand, videos that are too long can become boring, causing the audience to quickly lose interest.
To avoid this dilemma, the tip is to evaluate the complexity of the subject and think of creative ways to present it. A good example in this case are microlearning tools, which allow the central topic to be presented in parts, like quickly consumed and very effective knowledge pills!
5 - Create a complete checklist
How can you make sure your video meets all the needs of your strategy? The answer is simple: through a checklist!
Make a complete list of the items that cannot be missing from your audiovisual material, such as narrations, soundtrack, animations, graphics, etc., follow all the stages — from content planning to post-production — and carry out the necessary tests to ensure that the your user will have the best experience.
6 – Make your material accessible
Ensuring that all your employees can fully understand the content of your training is essential.
Therefore, do not forget to check whether both the virtual platform and the videos meet the necessary accessibility requirements, with access options for the visually and hearing impaired.
7 – Make frequent updates
Both technology and market demands evolve increasingly quickly, and companies must be ready to keep up with these changes.
Review your content frequently so that it does not become outdated and make the necessary updates so that your teams always remain well-informed.
Now that we've talked enough about videos in e-learning, How about putting theory into practice? Contact Us and discover our solutions to improve the performance of your teams!
