In a world where everyone needs to show their brand and impress the customer in a positive way, institutional video becomes a pleasant and direct tool to add content about the company and captivate the customer.
In the last two years, we have seen a spectacular growth in video content, an example of which is Youtube being Brazilians' favorite social network, the growth in engagement of posts in the video model on Instagram - the social network in which Brazil is in 3rd place in the world ranking and the most recent success of the Tik-Tok platform exclusively dedicated to short videos.
Therefore, creating videos that express the brand's identity, communicate its culture and values and connect with its target audience has been one of the most successful actions.
Currently, everything we want is fast, instantaneous and immediate. Therefore, movement is widely used to tell more about the history of a company.
Here, we will list which institutional video styles your company can choose to achieve greater results, so you can choose the one that is most suitable and gives the perfect match with the vision you want to convey.
4 best ways to produce your company’s institutional video!
If you are in doubt about what an institutional video is, see this article that we have written explaining all the details about Institutional video.
1 . The traditional video
It is certainly the most used institutional video style to date. The traditional style of video tells the story of your company, with information about purposes, mission and values, bringing the viewer into your universe.
This style of video is the most direct in its communication approach, but tends to be longer in duration due to the amount of content that must be conveyed. This way you can provide all data about the company in a simple way, without leaving anything important out. It's the type of video that works both in a business meeting and for your company's video platforms or website landing page, for external or internal clients.
This video model is often the first video that a company seeks to make, however, it can also be created to celebrate company milestones, such as the anniversary of creation or the achievement of a goal, which is why it is common for the size of the company to appear in the video. , number of employees and future plans or new strategies that the company plans to carry out.
Below, check out two examples of traditional institutional videos that we produced for Mariaca and Positivo here at Take5 Filmes.
Video 1: [jwplayer Q7tg1zrF]
Video 2: [jwplayer eyhLVPAc]
2. Manifest, or emotional, video
This video format brings a message, or a concept, that makes it more emotional and reinforces that the company does not just sell a product, but an experience.
Adapting the slogan or symbol that marks the company to create an emotional bond with the customer, displaying images that create empathy, such as company employees or satisfied customers, the emotional institutional video sends the message that the company and the customer can move forward together to achieve a goal, showing the viewer the purpose that guides this company. It is a style of video that presents business values in an inspiring way.
Below, check out an example of an institutional manifesto video that we created for Itautec here at Take5 Filmes.
Video 1: [jwplayer Gz9s5viw]
3. TV or Journalistic style video
This is the most chosen video when the company wants to convey an informative message to its viewer. Guided by the television news model, it captures attention from the beginning, as it activates the memory of something we are already used to seeing on TV.
Just like the traditional video, it expresses a lot of content about the company so it is longer, but in some situations the company may choose to make the video lighter by using humor as a language that only an announcer could bring.
Values the company's experience and can adopt a more documentary style when talking about the company's historical data.
If your company communicates a lot with the general public, this style of video can bring great results. Below, check out two examples of TV/Journalistic style videos that we produced here at Take 5 Films.
Video 1:
Video 2:
4. Video Case, or Testimonial
You know that video in which we are introduced to a person, who can be real or fictitious, a customer or an employee with impactful images that we are used to seeing on social media or in TV commercials?
These are institutional videos, Success Case style that use a lot of storytelling techniques to tell a good and captivating story about the company. These videos create an emotional bond with the customer and send a message to the viewer: this company has quality and a purpose.
Video 1: [jwplayer rbFGb3AM]
Video 2: [jwplayer dM4KqJ4W]
Conclusion
Here we present 4 video models that most engage and generate results! Now get in contact us, so we can think together about an impactful institutional video for your company.
But, if you still have doubts about the need for an institutional video, visit our article Why invest in an institutional video? Or speak to one of our experts, I'm sure we can help you with this step.
