Staying up to date with market trends, tools and strategies is crucial for every marketer. Therefore, choosing a training platform that boosts the learning and career of each member of your team is so important. In the vast majority of cases, an online training platform is the best option.
In recent years, corporate training has become essential for businesses that strive for success. According to a survey carried out by Deloitte, a global audit and business consultancy network, companies that invest in corporate training have a 34% higher performance when compared to those that do not invest.
The “Pearson Skills Outlook: Employee View” survey also brings an interesting insight: more than 80% of respondents prefer virtual and short-term courses to qualify for the job market. This shows the power of online training and distance learning - and this is how LMS platforms stand out.
O Take 5 LMS is a Learning Management System platform, which has communication, creative freedom, data and security as its foundations. The platform allows you to evolve your team through remote training with intelligent management and fully customizable resources.
In this article, learn how to choose the best training platform Also discover all the features and benefits of Group LMS platform Take 5 and learn how to bring these solutions to the reality of your company. Good reading!
The importance of the training platform in a marketing team
First of all, it is necessary to understand the dynamic role that marketing plays in the market. Innovation is increasingly present in this context, with trends such as Artificial Intelligence (AI), automation, data analysis and security and interactive content consolidating in strategies and the continuous evolution of the marketing scenario.
Using a training platform to keep your team up to date with these trends puts your business ahead of your target audience's expectations and demands. A survey by TOTVS in partnership with H2R Advanced Searches showed that 70% of companies recognize the importance of data for marketing strategies.
However, the survey also found that only 73% of companies use data to understand and evolve their consumers' journeys. This shows a demand for professionals who are prepared to deal with all this information and can offer innovative solutions to overcome challenges and achieve new results.
As training platforms play a fundamental role in the evolution of marketing teams - not only because they are skills development tools, but also because they are strategic investment factors to improve a team's performance in a significant, constant and global way.
It is possible to conclude that training programs provide continuous growth for marketing teams, in which dynamic, accessible and quality learning is the key for companies to achieve their objectives in an effective and sustainable way. Investing in a training platform means adapting to market demands.
5 advantages of training platforms for a marketing team
Regardless of your company's segment, marketing is an area in constant evolution, with new trends, technologies and methodologies emerging all the time. Training platforms offer the opportunity for your team to stay updated and trained. Check out the five main advantages of corporate training:
- Development of skills and abilities
Each marketing team has specific needs. A training platform they allow team members to develop all the skills necessary to face the challenges of the sector, according to the demands and career expectations of each person. - Promoting a more collaborative environment
By providing corporate training consistent and use a platform With engagement features, it is possible to create a shared language among the team. This promotes efficient collaboration between different departments and ensures that everyone is aligned with the company's goals and strategies. - Increased productivity
Efficiently trained professionals are more productive and able to perform their tasks more efficiently, using the latest tools and strategies available on the market. This way, the team benefits from resource optimization and intelligent analysis. - Adapting to market changes
The macro scenario can change quickly, especially in unforeseen situations. A marketing team supported by a online training platform is able to act with more adaptability and agility to these transformations, ensuring that strategies remain relevant and effective. - More results, more sales!
Implement corporate training effective is a powerful strategy for boosting the overall performance of a marketing team, especially in relation to sales. Technical knowledge and engagement with the company's strategies are essential factors for achieving good results.
Increasingly, investing in training platform becomes a strategic and fundamental decision for the entire marketing team, as it offers several advantages to boost individual and collective performance. Thus, it is possible to conclude that the training programs contribute to the success of a company as a whole.
Online Training Platform: Why invest in a virtual strategy?
Virtual has dominated the corporate environment in recent years. According to a survey by FGV, 58% of companies adopted the home office system in 2021, during the Covid-19 pandemic. Even with the easing of restrictions and the end of social isolation the following year, 33% maintained the home office system and 34% the hybrid system.
This shows how willing organizations are to adapt internal work programs and routines to the online environment - and it was no different with a training platform. Using technology and innovation, it is possible to provide learning experiences that are accessible and flexible to users' needs.
The platforms Learning Management System (LMS), Learning Management System in Portuguese, gained a very important role in this migration to online training platform. These systems offer a variety of features to manage, monitor and enhance the learning process.
Among the many advantages of training platform LMS, it is worth highlighting the centralization of content, which can include videos, documents, questionnaires and other resources. This allows users much more flexibility to access training materials, anywhere and at any time.
Efficient user management is also an important asset of training platform LMS. You can create personalized profiles and track each participant's progress, generating crucial data and reports to identify areas for improvement, analyze trends, and ensure learning objectives are met.
Training platform Take 5 LMS: everything you need to know
With a history of more than 28 years, the Group Take 5 stands out as a company specializing in remote corporate training programs. Over time, the group has gained international recognition for its high-technology solutions and expertise, serving clients throughout Latin America, the United States and Canada.
O Take 5 LMS is a training platform de Learning Management System (Learning Management System), which provides a complete approach to managing your team and all the content of your corporate training. Furthermore, the system offers security and exclusivity to manage employees, collaborators and partners.
The training is fully customizable, which allows adaptation to the specific needs of your company and the promotion of learning through an innovative system of blended learning and multiscreen content, enriched with gamification elements and personalized reports.
Understand better about each of the main advantages of Take 5 LMS:
- High-performance customization
Enhance your company's learning experience with a training platform LMS that adapts to your needs. O Group Take 5 is a partner who thinks about tailor-made solutions for you and puts the public-bowel and your brand culture as a priority.
- exclusive service
Through a concierge services, you have access to 100% dedicated support and in direct contact with the people behind your projects. The experts from Group Take 5 are at your side in collecting initial information for implementing the solution, ensuring the success of your training programs.
- Useful data and reports
A online training platform do Group Take 5 is integrated with the best intelligence systems on the market, offering data and reports that help you make even more strategic decisions. This allows each management profile to view what is relevant to it.
- System blended learning and extended strength
Combine the traditional way of learning with a system of online trainings, optimizing engagement between employees through campaign features. You can also increase sales with training management for field teams, partners, resellers and more.
- Multi-screen, social and gamified learning
Get more engagement in your training platform giving your team complete control over when and where to access it - whether via cell phone, tablet, desktop or app. You can also increase focus and engagement through gamification strategies, such as rankings, badges and points exchange.
A training platform Take 5 LMS In addition to being customizable, easy and accessible, it has the distinction of being self-managed and supporting all file extensions. This means that you can publish whatever you want on it, always counting on the support of corporate communications specialists focused on group management.
Schedule a free demo of Take 5 LMS
Need extra guidance to understand what best aligns with your business goals? Trust the experts at Group Take 5 to raise the level of your company's corporate training and boost your team's results to a new level of success, with high-technology and innovative solutions.
Click here and schedule your free Take LMS demo now.
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