The decision-making process in a company goes through several stages. Today many companies already know how to apply BI - Business intelligence, so that your choices are based on data, analysis, history and not just on perceptions.
To facilitate the process of grouping data in an agile and efficient way, the company must have resources and systems prepared to capture and process this information. And this is where the tools come in. Business Intelligence.
But don't worry, in this article you will understand better what the Business intelligence and how it can be a great facilitator in decision-making in your company. Check out!
What is Business Intelligence and its advantages
To understand what is the Business intelligence, we need to talk about a sequence of processes in relation to a company's data.
Because, it is a technology-based solution, used to analyze data that can come from internal or external sources. BI transforms this data into information and analysis that will be used to drive business guidelines.
Because it is integrated with several systems that the company already has, BI tools are highly capable of examining data sets, generating graphs, spreadsheets and reports with accurate and relevant information for the next steps of a project.
To exemplify the main advantages of a Business intelligence, we list some activities that can be done through it:
- Generation of reports with a broad database;
- Statistical analyses;
- Generation of performance metrics panels;
- Historical and comparative analyses;
- Monitoring activity performance;
- Analysis and comparisons in customer bases;
- Generation of dashboards, graphs and process spreadsheets;
- Treatment and organization of information in a managerial manner.
Even when talking about an LMS platform, many clients use training data (online or in-person) registered on our platform, sharing it with other spheres or even bringing data from other systems and grouping the information in our BI panel. Where it is possible to cross-reference training vs. sales data, training vs. presence at the point of sale, training vs. competition, bringing enormous wealth to the company's action plan.
With so many features and high capacity for generating reports and processing data, BI is no longer an operational system and has gained relevance in companies, becoming its own sector, generally working together with the IT team, but with its own autonomy. .
It is important to emphasize that the platform Business intelligence not only does it have ready-made resources, but it is highly customizable, where the user can create different reports and dashboard views according to the needs of their company and available information.
Business Intelligence as a facilitator in decision making
To be assertive, decision-making in a company must involve data analysis to assess costs, viability and the ability to generate profit for the business.
A company that does not have an integrated data system such as BI will take much longer to gather the necessary information for all stages of a process or project and put it into practice.
The Business Intelligence resource acts as an efficient facilitator, capable of manipulating a high volume of data and organizing it in a way that generates reports, dashboards and spreadsheets, among other formats that are relevant and enable management and visualization of the progress of the business. .
Using this data, forecasting results will become much more assertive, as will decision-making and defining strategies for the business.
The main benefits of Business Intelligence for decision making, according to users, are:
- Visualization of company operations;
- Transforming data into knowledge;
- Extraction and integration of internal and external data transforming them into reports;
- Security and accuracy of information;
- Creation and definition of goals;
- Increased competitiveness;
- Risk prevention.
Now that you know what it is and how important it is Business intelligence for the decision-making process in your company and how this tool is capable of guiding your business to success.
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