The Trade Marketing professional can be trained inside or outside the company, through corporate education. Today, however, this professional, increasingly valued by the market, needs to have or develop some specific characteristics and skills, such as those listed below.
HOLISTIC VISION
In other words, this professional needs to understand the context and interrelationships between the parts of the same circuit, the same gear. It is a skill and not a talent, which requires more activity from the right side of the brain, which is intuitive and emotional.
Therefore, the Trade professional must understand the interrelationships between the marketing, sales, finance, logistics and Information Technology (IT) departments.
EMPATHY AND RELATIONSHIPS
To deal with different departments, Trade professionals must develop empathy, that is, the ability to put themselves in someone else's shoes. Only in this way will he obtain the necessary engagement from different professional profiles to achieve his goals.
LEADERSHIP AND COMMUNICATION
To engage a person, you must, before anything else, understand their point of view and, thus, communicate efficiently and with a leadership spirit. The emotional dimension of people's minds is the basis of efficient communication.
UNDERSTAND PEOPLE
In fact, understanding people should be the biggest differentiator in the digital age. The more technologies emerge, the closer we will have to get to humans if we want them to remain in traditional retail.
UNDERSTAND NEW TECHNOLOGIES
Technology advances by leaps and bounds. Until recently, there was no talk of the digital revolution, the internet of things, 3D printing, or even e-commerce. Today, all this is reality and we need to update ourselves. It is no longer conceivable for Trade professionals to think only about the physical POS when digital retail is so present in the purchasing journey.
ENJOY TRAVELING
Brazil is a continental country and each region has very specific characteristics. Therefore, depending on the size of the company, it will be necessary to visit distant customers, provide training in different cities and transmit information throughout the production chain.
