Understanding customers' new consumption habits is directly related to standing out compared to competitors, however, a good Trade Marketing management strategy aims to ensure the product's long life.
Based on market research into purchasing methods, logistics, excellence of the product or service offered, the Trade team seeks to innovate, surprise and retain brand buyers and even win new customers
The department is extremely important for organizations that have growth as part of their internal culture. One of the pillars for successful team management is good communication, unfortunately, it is increasingly difficult to transmit clear and concise messages, due to poor planning, lack of dialogue, rush to obtain results, untrained professionals and other factors.
Due to the volatility found in the market in recent years, the acquisition of applications that facilitate team management is a necessity for companies that aim to monitor in real time the number of sales, location, proof of quality, demand, product repositioning and a lot more.
Having well-trained professionals to recognize the points mentioned above is essential. Want to know how apps that support learning can make managing your team easier? Keep up with us!
The importance of investing in technologies in team management
Imagine that your team carried out the planning, invested in publicity, distributed the tasks, prepared the material for the inauguration, but doesn't know how to manage the team. What would happen?
There would be no point in carrying out the previous steps, when we talk about trade marketing management we need data. You may have already heard the phrase “information is power” it is an absolute truth when leveraging a product, after all actions focused on B2B (business to business) unite all the company's channels in order to boost sales.
In a survey carried out by Brazilian Institute of Geography and Statistics (IBGE), in the fourth half of 2018, 79,3% of the Brazilian population over ten years old has a cell phone and actively uses it. Literally, information is in the palm of most Brazilians' hands, so why not use technology to manage the trade team?
Sales promoters must have autonomy, agility and efficiency during working hours. Applications are important to maintain consistency in the volume of information, facilitate data recording, comply with scripts, forward and receive reports.
In an increasingly connected world, managers need to have a broad view of team behavior to understand problems, difficulties, achievements and contribute to employee growth.
How can using applications make your Trade Marketing team easier?
Management from mobile devices, Mobile Device Management (MDM - acronym in English) accelerates employee growth, increases sales, aims to improve the point of sale (POS) and control flows.
According to AMPRO - Promotional Marketing Association, 71% of those interviewed said that the methods used by the company do not meet their needs, that is, the non-use of technology retains the company's potential.
Sales Optimization: the actions developed at the POS must have a low risk of failure. Management applications bring data and allow the promoter to evaluate, based on previous results, whether that POS is set up correctly or not.
A good point of sale must leave the product on display, within reach of the consumer and make it memorable.
Control entry and exit of products: Manual entry and exit control is out of use. The application can be installed on the smartphone and the entire process can be carried out digitally, that is, the entire team using the same App and the information being updated in real time. This way you no longer run the risk of buying products that you already have and have low adoption or, conversely, buying a few products that are in high demand.
Consistent database: after gathering the information, it needs to be analyzed, separated and placed into groups, the more organized your base is, the more positive results you will have. Building a database is related to discovering consumption habits, identifying wants and desires, and opportunities to attract new customers.
Real-time update: monitoring the individual performance of employees, based on products, regions and other data that are relevant for performance analysis is to define tactics to solve the problems that will be encountered.
5 Benefits of this tool to transform your team
The use of technology is in the home of Brazilians and we no longer know how to live without it, out of 10 people 9 have a mobile phone, we need to use the potential of these tools to improve work organizations.
Trade Marketing management applications bring numerous benefits and facilities for managers, such as:
Data optimization
With the help of the application, all data will be available in one place, no more losing important notes. All the employee needs to do is feed the information base and the system does the rest.
By identifying failures and problems from data, it is easier to reverse or control damage.
Relevant positioning in the market
Trade marketing management software allows you to carry out efficient strategies to improve positioning, for example, displaying products in the best way on shelves, checking price fluctuations and meeting customer needs. Using the data in the system, the team can assertively position itself and stand out from its competitors.
360º Management
Computers, mobile phones and other electronic devices are part of corporate mobility or 360º management. This translates into the possibility of integrating intelligence systems that provide reports and assessments, according to the needs of each company and that can be monitored by managers from anywhere.
Blended Learning
O blended learning (b-learning) It is the combination of face-to-face and online teaching, that is, hybrid education with the aim of encouraging employee participation in everyday activities through situations that simulate reality.
B-learning encourages employee autonomy in building their own methods, in addition to improving the employee's relationship with their tasks and the relationship with the team.
Gamification
Gamification is present in companies through interactive strategies that have a common objective. The main difference between b-learning and gamification is that the latter uses entertainment game resources to develop skills.
In Trade Marketing, it focuses on engagement, increasing sales, increasing interaction with the target audience, brand and much more. Ranking, medals and points features are used here to allow participants to track their performance.
One of the main points for managing employees is to have innovative solutions that optimize processes, control operations, identify problems and propose relevant solutions. All of this is viable when we have a good application at hand to store the relevant data.
Are you interested in investing in an application to manage your Trade Marketing team? We of Take 5 We have the LMS system that offers the benefits we have discussed so far and much more. Agility, 360º vision, tailored training, gamification and other tools that will give you the support you need to have a cutting-edge team!
Be sure to follow the market's latest developments, after all, you don't want to be left behind. Talk to our commercial team right now!
