Knowing who your employees are is very important for the smooth running of your company's work, because when we understand their skills, difficulties and needs, we can act in the best possible way to resolve bottlenecks in the activities carried out. One of the best ways to do this is through corporate education, as skills can be developed and imbalances overcome, therefore, one must also investigate the best way to present content to them. The answer is: presentation of training videos.
Corporate education has been studied and developed more and more over the years. It went from books that were provided to employees to in-person classes with specialized instructors or sector managers. After this, it developed to the current stage, where we work with Learning Management Software (or LMS) to offer the most diverse content to employees, often using hybrid teaching, that is, part distance learning and part face-to-face .
For distance learning or even hybrid learning, the importance of using videos in training, whatever the type, is increasingly realized. And it is precisely this that we will focus on in the next stage of this article. Furthermore, we will talk about the impacts of these videos on corporate education, the profile of employees and how to reach them and how to meet the needs of employees.
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The importance of video in training
The use of videos in training is very important for employees to absorb the content, however, its role goes much further.
Below we will address several aspects that give this type of media this role.
- Interaction – Because they are content that can be watched again, videos allow anyone involved to stop, go back, or even go forward, if they are in content that they have already mastered;
- Assimilation – As mentioned, the absorption or assimilation of content, when presented in the form of videos or audio, tends to be much higher;
- Personalization – With videos, it is possible to produce any type of content, from the longest to the shortest, from the most condensed to the simplest. A great strategy is to use videos as knowledge pills, that is, short videos that are presented sporadically during the employee's working hours;
- Standardization – Although this and the previous point may seem conflicting, they are not. The standardization we talk about is in relation to the model, that is, if it is on video, there will not be five different types of material from different teachers. See more about this, or SCORM (Shareable Content Object Reference Model) at link.
The power of videos in corporate training
There are several learning trends with training videosHowever, one thing is common to all, the strength they bring to education. Below we will list five points that demonstrate the full power of this media.
Preview
Obviously, the use of videos in training allows visualization, but what does that have to do with it? Often, to properly grasp a concept, we have to physically see the situations happening, and not just read about it or hear a report;
Professional growth
The idea of training employees is commonly associated with creating leadership, either immediately or gradually maturing in the future. Listing videos with tips on what they should do, where they should acquire proficiency and cases of employees who rose in the company can serve as motivation for employees;
Retention
Turnover is a problem in many companies, as they are unable to retain the talent they have. This often happens because employees do not feel valued by the company, and this does not just involve salary or promotions. The offer of continuous training, nowadays, is very attractive for professionals who want to develop and grow within the company, using videos is a way to attract attention and maintain the interest of these talents;
Immersive narrative
Using videos allows concepts to be presented in the form of stories, rather than simply text. It is possible to present a hypothetical situation of a Trade Marketing using market intelligence to teach these concepts, instead of passing on some articles;
TESTIMONIALS
Creating videos with testimonials from managers in general to present to employees can be a great way to motivate entire teams. This is because a central part often does not understand the scope of everything that impacts the company.
Discover your employee's profile
Understanding the profile of your employees is essential to put together correct strategies to reach each particular group of people. There are people who will learn better from videos about cases, others from fictional stories and even those who prefer raw knowledge. Below we will talk about five methodologies to help you understand your employees.
Introverts and extroverts
It is important to be able to distinguish between the two types of people, as they are people who should be treated in different ways. In a face-to-face class, for example, do not ask an introvert for help in one example, the extrovert will be happy to help you;
STAR
Use situation, task, action and results to analyze how a given employee will deal with a given situation;
Training and experience
It is not plausible to think that the same content should be presented to someone who has a master's degree in the area or someone who is having the first opportunity;
Brain Predominance
There are four types of predominance, and it is important to identify who fits into which: analytical, controlling, creative and those with ease in relationships;
DISC
It deals with the four profiles: dominance, influence, stability and conformity. We all have a mix of the four, in different combinations.
How does the video support employee learning?
By using videos in training, employees receive the following benefits:
- You can see them again when necessary;
- They have the possibility of watching that content whenever they want, wherever they want;
- Easy-to-absorb content;
- Understandable and easily accessible language;
- Support materials regarding the content of the videos.
It has already been possible to understand that using videos in training is the key to the future, right? In this article we talk about the importance of training videos and their power to change and facilitate corporate education.
We also saw how to identify the types of employees you have within your company and what benefits they have from receiving video training. But and now? What is the best training video for your employees?
Get in Contact with Take5 right now and discover how to implement a training video successfully!
