Winning over customers with technology has become a trend in the market, showing ways to develop quality whether in service, in the execution of the product or processes, in industries and especially in retail.
And of course, in the midst of this technology we have artificial intelligence that has been standing out in several sectors, one of them being trade marketing. This duo promises to develop practices linked to intelligence and show how they can change processes within a company.
As one of the most competitive sectors on the market, retail is a channel where your brand positions itself directly with the end consumer. Applying technology in this sector ends up highlighting the company's image in the competition and bringing positive returns.
Let's talk about trade marketing and artificial intelligence? Continue reading! We prepared this post especially for you who want to know about the impact of AI on trade marketing.
The power of Trade Marketing
Trade Marketing is linked to attracting your consumer's attention within points of sale, attracting and causing them to arouse interest in your product, executing strategies translated especially for the POS in which your consumer will become attached to your brand and take the buying decision.
With the power to transform some characteristics of the POS according to your audience, and showing that your brand is ideal for them at that moment, trade marketing creates an environment that makes your consumer feel affection and security with their purchase.
But in addition to this, you also need to be safe among your competitors, as your consumer is likely to experience dispersion, and therefore your strategies within points of sale need to be clear, with objective communication that makes your needs understood.
How artificial intelligence can work together with trade marketing and its benefits
Until a few years ago, we didn't hear about artificial intelligence as often as we deal with it today in companies. With its expansion, it has been building its space and showing that it can combine its intelligence with human action.
And within trade marketing it is no different! AI is used to retain costs, optimize repetitive processes, qualify functions, and develop new solutions. Technology has been adapting to markets and sectors, being adapted in all companies that develop resources with artificial intelligence and a vision for the growth of their corporation.
From a photo, artificial intelligence can act in trade marketing, recognizing products and items by category, quantifying the goods, performing an automatic metric, being able to determine the space of the products, and mainly the speed of replacement, carrying out shipping all information needed by the server.
By being able to assist in sales using your customers' data and purchase history, it is possible to obtain more assertive sales, as with references it is easier to reach certain consumers. Another way is to clarify information through AI in a practical way, allowing employees to clarify doubts at the time of sale.
Helping with inventory management, artificial intelligence improves replenishment processes, working to ensure that the estimated number of products sitting on shelves is low. This ends up having an effect on reducing costs with less storage and loss of products.
With the changes, we realize what we lack most is time, a characteristic that artificial intelligence can propose for companies, as with process improvement and reduction of manual work, results are qualified, and consequently executed in less time. and with more speed.
That's why artificial intelligence and trade marketing work together to meet consumer needs. Remember: technology and innovation are essential in corporations, as they are what will provide growth for the company.
