The first step of any successful strategy involves study and dedication. And, with Trade Marketing, it is no different. To structure your actions, it is essential that the professional deeply understands your brand, the potential of your products and your target audience.
From then on, carrying out market research, understanding the current behavior of distribution channels and the end consumer, working on the brand and developing a proposal for your products and services are the steps in the process.
See now tips on how to apply training in your company.
INVEST IN YOUR TEAM
Sales and marketing need to go hand in hand to function, especially when it comes to Trade Marketing. The right professionals for this job need to be good marketers and good salespeople, so it is essential not only to attract these talents to your team, but to work to develop new skills and competencies that strengthen your performance. Training these professionals is important so that they understand the importance of trade marketing and become able to identify opportunities more quickly.
STRUCTURE GOOD REPORTS
Reports that take into account the particularities of your operation allow your company to increase levels of customer satisfaction and loyalty, carry out more assertive management of production and stock demands, improve the performance of your staff and optimize your promotional strategy.
REINFORCE YOUR COMPANY’S SYSTEMS
Data management is important not only for the commercial area, but a crucial issue for the development of internal structuring actions, essential to prepare your teams for this new strategy. A good LMS provides advanced authoring and administration tools, fueling strategic planning, while a customer relationship management (CRM) system is necessary to ensure real-time access to point-of-sale information, for example.
DEVELOP TEAM CREATIVITY
The relationship between the company and its distribution channels is a key point of any Trade Marketing strategy. More than a means to guarantee your sales, distributors are allies and partners in building your image.
Instead of repeating successful actions in the past or reformulating competitor campaigns, start thinking about creative strategies to win the support of your business partners. Special campaigns add value to your brand, increase your sales and can also be profitable for distribution channels – this way, distributors will also see your company as an important ally for the development of their own businesses.
As you saw in this article, It’s time to change and invest in Trade Marketing, which means improving relationships with those who, in fact, elevate your company's name and can make it better known to your target audience. The important thing, however, is to remember that professionals in the field need to constantly update themselves so that they continue to meet what retailers need.
Do you want to develop your Trade Marketing team? Get in touch with our experts and learn how to train and manage your employees.
