The trade marketing channel has a great responsibility in building and working on strategies to position your brand in the market. Dealing with a direct sales channel, the trade seeks to highlight its product among competitors.
This is where many companies end up failing and failing to control, organize and prepare their brand. Making some mistakes that end up becoming common in the trade marketing routine.
We have separated tips for your company. Pay attention to each one of them, and see how your company's POS management is going. Continue reading and check out what they are.
1 - Control your stocks
Lack of stock control can cause numerous problems at points of sale, as it is one of the main reasons for stockouts. The work of trade marketing It's a set of actions to make your company stand out on the shelves, so what's the point of investing in strategies and demonstrating the lack of your product at the POS?
The disruption is related to the absence of products in stores or shelves, this lack reflects on the consumer's purchasing decision, who ends up opting for another brand or product. In addition to dissatisfaction, this contributes to a low loyalty rate for your brand.
What factors can cause disruption in the POS? Among them, a lack of planning can cause disorganization in stock, not to mention the absence of:
- Data for validation;
- Lack of management integrated into the system;
- Delays in the production or delivery of products;
- Delay in requesting the order;
- Purchases at the end of the month;
- Lack of replenishers or an organized team for replenishment.
Did you see how a lack of inventory control can come from various situations in management? One of the first steps to resolving this point is finding out what causes your brand to be missing. Analyze and see if it comes from any of the topics we listed.
To resolve this, it is important that your company invests in:
- Stock control systems that generate results on your products and reports on stock demand;
- Carry out organizational planning, involving purchasing and stock organization;
- Use technology to your advantage, with platforms that can make your routine easier, integrating technology into trade marketing management.
2 - Organize your POS
Os points of sale Poorly maintained products can convey your brand's lack of organization. Therefore, it is extremely important to keep your brand's space organized, well-maintained, clean and with quality lighting.
This is one of the factors for attracting your audience: presenting your brand in an organized way. With the certainty that your products are highlighted and seen in a pleasant way.
3 - Empower your team
A lack of preparation in a team results in the positioning of your audience, as poor service can cause a negative image of your brand. Since the promoter, manager or attendant are representatives of your company, they need to be well trained and informed about your products or services.
An unprepared team is often generated by a lack of training or content that has nothing to do with the problem.
It is important to identify what is causing dissatisfaction with the service or what information conflicts are preventing good training, until the entire team is aligned with the same objective.
Therefore, your employees need to:
- Know the products;
- Know the service processes;
- Indicate and instruct your consumers;
- Start a service and end it;
- Clarify consumer doubts;
- Have good strategies for resolving questions;
- Correctly negotiate sales;
- Meet needs.
To have a prepared team, employee training is a very important point that must be worked on.
4 - Use technology
Technology can provide great support in managing trade marketing, as this is its main objective: to optimize processes and work at points of sale. Implementing strategies that range from collecting product information and automating data, to generating reports at points of sale.
The role of a promoter in trade marketing involves not only the responsibility of collecting information at the POS, but also meeting other demands that depend on his role, such as: checking in, taking photos of the shelves, planning a visit itinerary, certifying check products at the POS, report incidents, provide support, check stock demand and even clarify doubts.
Can you imagine all this without the help of technology with a tool that can assist the prosecutor in these functions? In addition to requiring time in this manual process, the rate of errors and conflicts can be high in this management.
The use of technology is essential for company management. Therefore, the tool needs to meet these demands and accompany the promoter with the greatest practicality and mobility possible.
Therefore, the Take 5 developed a solution for managing teams in the field, the App 4 Traders, a ready-made tool to manage your employees at points of sale.
By optimizing your team’s processes and routine, App 4 Traders can guarantee for your company:
- Mobility and practicality for your employees;
- Itinerary planning;
- Access to the agenda and details of each event;
- Send evidence of the itinerary for each visit;
- Monitoring check-ins and check-outs via geolocation;
- Sending images;
- Sending an attendance list;
- annotations;
- Control panel with map;
- Kilometers traveled and daily routes.
A system integrated with trade marketing management, focused on offering a great experience for your employees, generating more productivity for the team and efficiency in decision-making.
Have you identified that your company is going through one of these situations, but you don't know how to improve your performance? trade marketing? A Take 5 can help you, contact us:
