Universities did not follow the changes that led to the need for Trade Marketing as quickly as they occurred. Because of this, companies themselves are having to fill this gap and offer this training to their professionals.
Universities did not follow the changes that led to the need for Trade Marketing as quickly as they occurred. Because of this, companies themselves are having to fill this gap and offer this training to their professionals.
Universities did not follow the changes that led to the need for Trade Marketing as quickly as they occurred. Because of this, companies themselves are having to fill this gap and offer this training to their professionals.
The first step of any successful strategy involves study and dedication. And, with Trade Marketing, it is no different. To structure your actions, it is essential that the professional deeply understands your brand, the potential of your products and your target audience.
The Trade Marketing professional can be trained inside or outside the company, through corporate education. Today, however, this professional, increasingly valued by the market, needs to have or develop some specific characteristics and skills.
Trade Marketing arrived in Brazil in the 1990s, when the market was booming and competitiveness between retail and industry grew.
Have you ever stopped to think that a company's salespeople can be considered the link between the company and customers? They are the ones on the front line of the organization, who maintain relationships with those who purchase a brand's products or services and have the responsibility of ensuring consumer loyalty so that they continue to prefer one company over another.
In an increasingly competitive market, companies need to ensure that their employees are constantly and continually expanding and developing new sets of skills and competencies to face the challenges that present themselves daily in the corporate environment.
Many corporations have been using online learning resources to motivate teams and keep them engaged. One of the techniques that has proven its efficiency is gamification, which consists of using games to attract people to corporate training.
The technological devices available to education are increasingly useful, both in conventional spaces, such as the classroom, and in distance learning – it is worth mentioning, made possible by advances in information technology.
The latest innovation in the area is the lightboard: a resource that brings the relationship between teachers and students closer together.
Training and development professionals are increasingly adopting the storytelling technique in the content of their classes. Whether in video, text or even gamification, stories have become more present, as an important resource in people development.
Therefore, in this post we will show you seven practical tips for you to adopt storytelling in your training. As a bonus, you can also see, in a simple way, how to build a good script. Good reading!